Electric flat rate tip of the day!
Today's electric flat rate tip, has to do with your advertising!
Put a unique 4 digit tracking number in every advertisement, flyer, telephone book, Internet ad, Internet email, business card etc. In the upper right hand corner of all of them.
Add the following line to your Customer Service persons script.
So may i ask you how you heard of us today?
(customer speaks)
Excellent, we are doing a marketing survey, would you please look in the upper right hand corner of our add, there is a 4 digit number, will you please read back that number to me.
Now, create a system to track all of these numbers, so you as the owner can see what is working, and how much revenue each campaign is creating for you.
For more details drop me an email, with your question.
Best of profit,
---Jim
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